In addition to sucking up your viewing information, some TVs will give you the option to turn personalized advertisements on or off.īefore we get to turning these “features” off, it’s important to note that doing so can shut down some of your TV’s capabilities, such as recommended shows and the like. Basically, anything that you’re watching content on. The information ACR grabs can come from virtually anything you connect to your TV, whether that’s via your Roku, a Blu-Ray, over the air, or through a game console. Its main purposes are to recommend shows based on what you’ve watched, and, naturally, help TV makers serve you ads. That’s how they see what you’re watching, when, and how long you’ve watched it for. Most smart TVs today use a technology called automated content recognition or ACR. Thankfully, if you don’t feel like letting a Samsung, LG, or Sony TV set know that you’ve binged 20 hours of “Love Island” in a single weekend, you can turn off such trackers. The other half of that reason? To sell ads, of course! That’s right, those ads on your smart TV’s menus are likely targeted based on data your TV has collected about your watching habits. The reason? Partly to improve your user experience and build out better features. That’s right, like everything else with an internet connection, your television tracks what you watch, for how long, when you watch it, what streaming device you watch it on - even how you use your remote. Namely how to disable some of the tracking features built into your new set. You know, beyond that you should get a 65-inch OLED and have it shipped to my address. But before you pull out your credit card, you should know about your next TV. The Super Bowl is just over two weeks away, and that means you might be in the market for a new big screen TV.
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